Portfolio
Gym & Fitness Store
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Led digital marketing for eCommerce Fitness store with top brands (Nike, Reebok) and gym equipment/accessories.
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Goal: Achieve 750%-850% ROAS (Return on Advertising Spend).
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Surpassed goal with nearly 1,000% ROAS over a year.
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Turned $757,770 spend into $7,598,792 revenue.
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Strategic approach consistently delivers exceptional results in competitive fitness market.

Online Camping Gear Store
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Managed digital marketing for Australia's largest online camping store.
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Offered top-branded camping gear like tents, swags, and appliances.
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Utilized diverse campaign types: Performance Max, Display Dynamic Remarketing, YouTube Shorts, etc.
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Allocated a strategic budget of $704,554 over the past year.
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Achieved impressive revenue of $16,307,137, surpassing target ROAS of 2,300% with a remarkable 2,315% ROAS.
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Emphasized optimization of extensive product inventory for exceptional results in competitive online retail landscape.

Beauty Products & Cosmectics
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Successfully managed Google Ads campaigns for a top online beauty products store, achieving a target ROAS of 650% to 750% across various brands, categories, and generic terms.
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Expanded business growth through strategic additions of brand campaigns and optimizing Performance Max campaigns for maximum impact.
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Implemented effective Demand Generation campaigns to drive sales and brand visibility.
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Proactively monitored competitor activities to adjust offerings and margins, ensuring sustained competitiveness and market leadership in the beauty industry.
