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Portfolio

Gym & Fitness Store

  • Led digital marketing for eCommerce Fitness store with top brands (Nike, Reebok) and gym equipment/accessories.
     

 

  • Goal: Achieve 750%-850% ROAS (Return on Advertising Spend).
     

 

  • Surpassed goal with nearly 1,000% ROAS over a year.
     

 

  • Turned $757,770 spend into $7,598,792 revenue.

 

  • Strategic approach consistently delivers exceptional results in competitive fitness market.

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Online Camping Gear Store

  • Managed digital marketing for Australia's largest online camping store.
     

  • Offered top-branded camping gear like tents, swags, and appliances.
     

  • Utilized diverse campaign types: Performance Max, Display Dynamic Remarketing, YouTube Shorts, etc.
     

  • Allocated a strategic budget of $704,554 over the past year.
     

  • Achieved impressive revenue of $16,307,137, surpassing target ROAS of 2,300% with a remarkable 2,315% ROAS.
     

  • Emphasized optimization of extensive product inventory for exceptional results in competitive online retail landscape.

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Beauty Products & Cosmectics

  • Successfully managed Google Ads campaigns for a top online beauty products store, achieving a target ROAS of 650% to 750% across various brands, categories, and generic terms.

  

  • Expanded business growth through strategic additions of brand campaigns and optimizing Performance Max campaigns for maximum impact.

  

  • Implemented effective Demand Generation campaigns to drive sales and brand visibility.

  

  • Proactively monitored competitor activities to adjust offerings and margins, ensuring sustained competitiveness and market leadership in the beauty industry.

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